I just took a Google Advertising Professionals survey and there were some interesting questions that suggest some enhancements may be in store:
Potential Google Advertising Professionals Program Enhancements:
- Ability to have Google bill your clients directly and pass on a service fee to you for managing their AdWords accounts
- A means to verify whether or not someone is a Qualified Google Advertising Professional
- A Microsoft Windows-based tool for more easily uploading and downloading AdWords campaigns
- Technical support by phone for a fee
- Ability to add your company’s logo into reports within My Client Center
- Directory listing of all Google Advertising Professionals on Google.com
- Ability to be a tester for new AdWords features and functionality before public release
Potential Tools Offered by Google to Help Sell AdWords:
- Pre-made preventing presentations to introduce clients to the basics and benefits of AdWords
- Additional online training modules on how to more effectively market AdWords to clients
- In-person training sessions on how to more effectively market AdWords to clients
- $50 AdWords coupons to give to new clients to try AdWords
- AdWords demo on CD to introduce clients to the basics and benefits of AdWords
- Qualified Google Advertising Professional business card template that you can customize with your own company contact information
- Online forum to share tips and ideas with other Google Advertising Professionals
- Best practices manual for marketing and selling AdWords effectively
- Industry-specific case studies that illustrate the benefits of AdWords
- One-page datasheets on the basics of AdWords advertising to give to clients
- In-person training sessions on a how to create and build a business as a Google Advertising Professional
I also thought the question about whether I’d be interested in becoming a qualified provider of web site development tools was interesting. Google might offer web dev tools?
Tags: Google, AdWords, Advertising, Search Engine
